SKILLS

Create the vision. Guard the vision. Execute the vision.

Enthusiastic and highly-skilled Creative Director with 15+ years of proven success developing strategic initiatives, directing production teams, and executing marketing campaigns that result in organization-wide brand elevation and growth. Dedicated hands-on leader focused on developing top-performing teams with extensive training, continued mentorship, and the development of a creative work environment that allows for support and collaboration. Committed to utilizing close partnerships with clients to identify visual needs and generate innovative top-quality solutions that adhere to brand standards. I bring a broad range of creative and marketing skills at your disposal.

ART DIRECTION

  • Brand Identity

  • Design

  • Idea Generation

  • Layouts & Compositions

  • Lifecycle Marketing

  • Media Kits & Press Releases

  • Newsletters & Brochures

  • Package Design

  • Presentations

  • Problem Solving

  • Storyboards & Mockups

  • Trade Show Booth Design

  • User Design Experience (UXD)

  • Website

CREATIVE DIRECTION

  • Branding and Project Management

  • Budget Administration & Cost Control

  • Creative Strategy

  • Cross-Functional Communications

  • Customer Relationship
    Management (CRM)

  • Customer Service

  • Digital Client Relationship

  • Information Architecture

  • Leadership & Team Motivation

  • Production Oversight

  • Research Data and Analytics

  • Staff, Vendor, & Media Relations

  • User Design Experience (UXD)

GRAPHIC DESIGN

  • Digital Marketing

  • Direct Mail

  • Direct Response (DR) Campaigns

  • Email Marketing

  • HTML & CSS

  • Image Editing & Photography

  • International Distribution

  • Newspaper Ads

  • Omnichannel Production

  • Posters & Signs

  • Prescreen Offers

  • Retail Marketing

  • Social Media

  • Video Production

©2020 Lyrae Duff-Holmes